These days it seems it's impossible to have a conversation about marketing and web presence without mentioning Search Engine Optimization (SEO). Actually, It's something I get asked about every time I write web content. Everybody is concerned about how search engine sites such as Yahoo, Google, and Bing are reading and ranking their site. The problem is no one seems concerned that their audience is reading and ranking their site. Now, shouldn't that be the main focus?
While it may seem like a good idea to fit the words "email marketing" as many times as you can on the site, your readers are going to notice if you mention it 10 times in a small paragraph. (Google, frowns on that anyway)
Stop ignoring your target audience and remember they're a little smarter than you thought. Instead of forcing SEO, make it natural by tweaking headlines and site headers.