There's no denying that having a blog is the "in thing" for businesses today. However, that doesn't mean that your business should start one. I'm sure many of you are gasping in disbelief considering I'm a writer; especially since blogging and writing for publication is what puts food on my table. But it's true. Your business may not even need a blog and it doesn't make sense to have one if you're not going to do it right. Here are five reasons why you probably shouldn't start a blog. 

1. You have no time
Coming up with topics, editing, and promoting a blog takes time. If you don't have time to do any of the above, chances are you are not ready to break into the blogging limelight. This is one of the main reasons why businesses outsource writers to handle a blog for them. (Even if you outsource you need to have time to answer questions)Plus, blog followers get used to seeing posts on a consistent basis. It would suck to loose your fans by not adhering to a timeline or blogging schedule. 

2. You have trust issues
If you don't trust the people writing your blog, you will always be dissappointed. In addition, the whole process will prove to be a grueling one filled with lots of edits, misunderstandings and communication breakdowns. I know, your blog is your baby but if you want it to have a fighting chance, you need to let go a little bit. Otherwise, do it yourself rather than assigning it to an employee.

3. No purpose
What's a blog without purpose or a goal? Some might call it a waste of space. I call it a blog destined for failure. Without a goal or purpose, your blog will take on no direction and fade into the background. Not to mention, you'll probably have a lot of difficulty coming up with topics or measuring the success of the blog. Do yourself a favor, and refrain from starting a blog if you're not even sure what you hope to get out of it. 

4. You won't promote it
Contrary to popular belief your blog won't bring in 1,000 followers by simply publishing a new post. You need to market the blog to get a following. That means sending email updates, attending events, and utilizing social media to get the word out. If you don't promote it, chances are you may be the only one reading the blog.

5. Not willing to interact
For the most part, blogs are about interaction and getting to know your audience. You must be willing to get into the minds of your target audience by communicating with them, reaching out, and asking for feedback. Otherwise, you might not be giving them what they want. Plus, readers like to know the blogger is in reach. 
 


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