If you are in to publicity and media, you've probably heard the term "editorial calendar" most likely in reference to magazine publishing when they are looking for advertisers. But it's about time you knew the term isn't exclusive to the magazine industry. Small and mid-sized businesses use it to keep publishing material organized within the company.

Now you may be thinking that you would have no use for an editorial calendar. But if you have a blog, newsletter, white papers,  direct mail campaign, or an ad circulation, it may be  in your best interest to develop one. Editorial Calendars are a great way for you to stay organized and think ahead in terms of content. Typically, editorial calendars are broken down by weeks for each medium and list the publication date, tentative title, distribution, keywords, tags, author, theme, or focus for that period.  Most people like to create one in Google Spreadsheets or Excel. My preference just happens to be Excel. 

Of course, your editorial calendar doesn't need to be as complex or include so much information. It could simply be a spreadsheet detailing a focus topic for each month; especially since it will most likely only be viewed internally. Regardless of how you choose to organize it, the editorial calendar will certainly be an asset for content creation. For example, if you have a newsletter and white papers, using the editorial calendar can assist with repurposing and recycling information to help save time. Furthermore, once it's time to brainstorm a blog topic or newsletter column, the editorial calendar can help keep your thinking in the right direction - another timesaver. Lastly, it can be used to help manage social media initiatives, contests, and promotions. 


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