You're probably thinking, "I like free things. Doesn't everybody? What's wrong with free?" I used to think the same way. Turns out there are a lot of things wrong with" free." On the outside looking in "free" is the word referencing the ultimate reward of getting goodies for giving nothing in return. However, from a copywriter and marketing perspective, all we see is an email that won't get opened or will somehow end up in the spam folder. "How could that be?", you ask.
The truth is we are naturally wired to be a bit skeptical. While that free offer sounds good, your first inclination would be that it's too good to be true. And who could blame you, most of the time we go through life believing that nothing in life is free. Therefore, why would some random company email me an offer with the subject line "Get a FREE T-shirt - Details Inside!" You'll be convinced there is some catch requiring a $50 purchase, or attending at least five of their informational sessions before you even click on it. Then one of three things happens.
A. You'll either delete it and never give it a second thought
B. You'll see it in your spam folder and ignore it because you figured it was in there for a good reason.
C. Open the email only to unsubscribe from the list.
If one of the three happens, you're losing potential costumers and all that time you spent carefully constructing the perfect email would be wasted. Instead of using the word "free", reference an offer that can't be passed up or make mention of the easy way to "earn" discounted swag. You might find you'll get a lot more clicks, opens and maybe even sales.
After many inquiries, I decided it was time I give the people what they want. After all, that's what running a business is about. I was hesitant at first, but I am now open to booking speaking engagements for charities, businesses, events, libraries, schools, etc. I've always been a fan of public speaking and from what I hear, I'm pretty good at it! But for the last few months, I wanted to focus on building up the client relations and organization aspect of my business. Now that I'm where I'd like to be, I'm happy to oblige all the speaking requests.
Here's a list of topics I'm open to speak about:
- How to get started as a freelance writer
- Blogging Basics
- Email marketing tips & tricks
- And much more!
Stay tuned! I will be updating the website with more information in the next few weeks.