1. Join Help A Reporter Out
This company proves that free PR really does exist. How? Visit helpareporter.com and sign up to get emails filled with requests from journalists, radio personalities, television producers and more. It's the go-to place for media professionals on the hunt for sources for their latest story. It's an outlet that I use frequently and thank the publicity gods for it everyday.
2. Optimize your Linkedin Profile
Never underestimate the power of Linkedin. Filling your profile with frequently searched keywords will make it all the more easier for media professionals looking for their latest subject.
3. Utilize Twitter
If you're only following celebrities and college buddies, now may be the time to rethink your strategy. Start following writers, hosts, and publications and be the first to know what they are working on. When journalists get desperate for quotes, they tend to send out a general tweet in the hopes the right source will come along. How do you figure out who to follow? Do a search on Twitter for journalists, authors, editors, and more. You can start by following me: www.Twitter.com/TerrificWords
4. Establish yourself as an expert
Demonstrate your expertise by writing a blog, tweeting about industry trends, informing customers through a Facebook page, or making your audience aware of future projects and publications. By making your expertise visible, you make it easier for journalists to find you.
5. Submit press releases
Many local newspapers are desperate for content to fill their pages. It's much easier to get a press release used in a local newspaper than it is to get it published in a major magazine. Try drafting a press release and sending it to the appropriate newspaper editor. You may be surprised at how willing they may be to use your work.