If you browse the pages of my website, you'll find multiple pages in which I ask my visitors to do something. Sometimes it's "Learn more" and other times it's "Contact Me." Regardless of the phrase, it's meant to give the audience a reason to become involved immediately. They're known as a "call to action". Informercials are known for having great call to actions. They are constantly trying to get the audience excited by repeating features such as "Act now" or enticing them with special offers. 

Not having a call to action can mean the difference between having ten or two people contacting you. It can also mean not making any sales or reaching a marketing goal you set. 

Here are 4 Things to Keep in Mind When Creating a Call to Action:

1. Have an open mind: While phrases such as, "Call Now" or "Tell a Friend" are popular calls to action, they are not the only type. A call to action can be the invitation to download something for free or sign up for a trial. 

2. Make sure it's beneficial to you: While having a free offer is a great way to get audiences involved, it's pointless if you get nothing from it. For example, you can offer them a free download to an ebook in exchange for subscribing to your newsletter. 

3. Consider a call to action on each page: While it may seem a bit repetitive, it would be wise to add a call to action to each page of your website. However, they don't all need to be the same. For example one can ask site visitors to call you, while the call to action on another page can invite readers to share your blog. 

4. Verify everything works: The last thing you want is to have a link with a call to action that does not work. It will make you look unprofessional and the only action your site visitors would do is leave the site and never return. Double check that all links work routinely.