As you may have noticed, freelance writers are a dime a dozen. But a really good one who truly knows how to understand and translate your message is priceless. So why exactly should you hire a freelance writer with a journalism background to do your copywriting work? Let me count the ways...
1. We are good with deadlines
Sometimes certain stories are only "newsworthy" up until a certain date. We're always in a rush to meet deadlines or turn things in earlier than expected. Because sticking to a schedule is our livelihood, you can sleep easy knowing your copywriter will most likely be turned in on time, if not earlier.
2. Getting it right means a lot to us
Getting the facts wrong can sometimes mean the end of a career for a journalist. We can be very anal about making sure everything down to the punctuation is accurate. Nothing goes to press until every fact is fact checked, double checked and cross checked. The same applies to your content. It won't be published until we are sure it is right.
3. Research won't be a problem
Write what you know. That's always been a rule when it comes to journalism. Of course, you don't always know. And that's where thorough research comes in. Journalists know what it really means to research (i.e. doing more than a Google Search). Chances are if we don't know, your project will get the same treatment. We'll be willing to research industry trends, history, demographics, and your target audience all to make sure we churn out the best work.
4. Adjusting voice and tone is our forte
Most journalists work for several publications that all have many different readerships. That means adjusting tone to reflect that of their audience. So if your target audience is the highly educated, middle-class woman aged 21 to 40, we'll be able to write in a voice and tone that can attract her.
5. We're used to being critiqued
Because most of us usually have to answer to an editor who goes through drafts with a fine tooth comb, we wouldn't have a problem with you pointing out your likes and dislikes of your work. Journalists have a way about leaving the ego behind. After all, edits and rewrites are a normal part of the writing process. We get it!
These days it seems it's impossible to have a conversation about marketing and web presence without mentioning Search Engine Optimization (SEO). Actually, It's something I get asked about every time I write web content. Everybody is concerned about how search engine sites such as Yahoo, Google, and Bing are reading and ranking their site. The problem is no one seems concerned that their audience is reading and ranking their site. Now, shouldn't that be the main focus?
While it may seem like a good idea to fit the words "email marketing" as many times as you can on the site, your readers are going to notice if you mention it 10 times in a small paragraph. (Google, frowns on that anyway)
Stop ignoring your target audience and remember they're a little smarter than you thought. Instead of forcing SEO, make it natural by tweaking headlines and site headers.
There's no denying that having a blog is the "in thing" for businesses today. However, that doesn't mean that your business should start one. I'm sure many of you are gasping in disbelief considering I'm a writer; especially since blogging and writing for publication is what puts food on my table. But it's true. Your business may not even need a blog and it doesn't make sense to have one if you're not going to do it right. Here are five reasons why you probably shouldn't start a blog.
1. You have no time
Coming up with topics, editing, and promoting a blog takes time. If you don't have time to do any of the above, chances are you are not ready to break into the blogging limelight. This is one of the main reasons why businesses outsource writers to handle a blog for them. (Even if you outsource you need to have time to answer questions)Plus, blog followers get used to seeing posts on a consistent basis. It would suck to loose your fans by not adhering to a timeline or blogging schedule.
2. You have trust issues
If you don't trust the people writing your blog, you will always be dissappointed. In addition, the whole process will prove to be a grueling one filled with lots of edits, misunderstandings and communication breakdowns. I know, your blog is your baby but if you want it to have a fighting chance, you need to let go a little bit. Otherwise, do it yourself rather than assigning it to an employee.
3. No purpose
What's a blog without purpose or a goal? Some might call it a waste of space. I call it a blog destined for failure. Without a goal or purpose, your blog will take on no direction and fade into the background. Not to mention, you'll probably have a lot of difficulty coming up with topics or measuring the success of the blog. Do yourself a favor, and refrain from starting a blog if you're not even sure what you hope to get out of it.
4. You won't promote it
Contrary to popular belief your blog won't bring in 1,000 followers by simply publishing a new post. You need to market the blog to get a following. That means sending email updates, attending events, and utilizing social media to get the word out. If you don't promote it, chances are you may be the only one reading the blog.
5. Not willing to interact
For the most part, blogs are about interaction and getting to know your audience. You must be willing to get into the minds of your target audience by communicating with them, reaching out, and asking for feedback. Otherwise, you might not be giving them what they want. Plus, readers like to know the blogger is in reach.
After many inquiries, I decided it was time I give the people what they want. After all, that's what running a business is about. I was hesitant at first, but I am now open to booking speaking engagements for charities, businesses, events, libraries, schools, etc. I've always been a fan of public speaking and from what I hear, I'm pretty good at it! But for the last few months, I wanted to focus on building up the client relations and organization aspect of my business. Now that I'm where I'd like to be, I'm happy to oblige all the speaking requests.
Here's a list of topics I'm open to speak about:
- How to get started as a freelance writer
- Blogging Basics
- Email marketing tips & tricks
- And much more!
Stay tuned! I will be updating the website with more information in the next few weeks.
If there is one thing business professionals hear frequently, its "Learn how to craft the perfect sales letter." What they didn't tell you is how to properly do it. That's probably because they didn't know know how to write a compelling sales letter without selling anything. Yes, you read that correctly. The best sales letters do not sell anything. Why? Because consumers hate that. Be honest. How much do you like it when you receive contact from someone trying to talk to you out of your money? I'm assuming you don't have much patience for them. Remember that when crafting your own sales letters.
Instead, write your letters as though you are trying to help them with a need as opposed to selling something. Recognize, that means making no mention of your prices or direct mention of your service. Instead, identify something the prospect is doing and mention how you may be able to help them do it more efficiently. For example, "I noticed you host many fashion shows to publicize your designs. Based on the work I've done for x company , I believe I can help you reach out to the community faster and more effectively. Would you like to chat sometime in the near future?"
Writing in this way does several things. A.) Personalizes the letter so the readers see that you took the time to know them B.) Identifies your credentials C. Suggests a course of action without being too pushy.
Potential clients tend to respond favorably to letters formatted this way because you treat them like people as opposed to another sales figure. Most importantly, it gives the impression that you care by identifying a need and offering to fix it. And who wouldn't want to work with someone who actually cares?